Managed web practice · Calgary
Your website, professionally managed.
A named lead, a written service standard, a quarterly roadmap and monthly reporting. The site has an owner every day of the month.
Response
4 hrs
Business hours, in writing
Uptime
99.9%
Monthly, measured externally
Reporting
By the 5th
Every month, without asking
Notice
30 days
After a 90-day initial term
Sites we build and run
Honda Canada · Black Owl Systems · GettyGroup · Stoked Mountain Adventures · Cerberus Collective · Cerberus Auto Styling · Yo Mama Maternity
Projects we’ve been a part of
Most websites don't have an owner.
01
A developer built it, an agency launched it, and someone in marketing inherited the login. When it slows down, breaks a form or slips in search, it isn't anyone's job to notice. Usually a customer notices first.
What we're accountable for
02
Every line below is written into the agreement. The numbers are the ones we hit on our worst month, not our best.
4 hrs
Response window, business hours, acknowledged in writing
1 hr
Critical incident — site down or checkout broken, 7 days a week
99.9%
Monthly uptime target, measured externally and reported
By the 5th
Monthly report — traffic, rankings, work done, work planned, incidents
Named lead
Assigned before kickoff and introduced during the proposal, with a named backup on file.
Throughput
A defined number of production hours each month, stated in the agreement. Never "unlimited".
Roadmap review
Quarterly, 60 minutes, with a written summary you keep.
Accessibility
Reviewed annually against WCAG 2.2 AA, findings documented and dated.
Credentials
Every account is owned by you. We hold delegated access, revocable at any time.
Offboarding
Handover pack within 10 business days of notice — runbook, assets, access map.
How the engagement runs
03
Five steps from first call to quarterly review. You see output inside the first week of onboarding.
01
45 minutes
Scoping call
Your current stack, your stakeholders, what's broken and what's growth. No pitch deck.
02
Within 5 business days
Written proposal
Scope, service standard, throughput, price and named lead. One page of terms, not fifteen.
03
30 days
Onboarding
Access map, technical audit, baseline metrics and your first roadmap. Output inside week one.
04
Monthly
Operating rhythm
Work executed against the roadmap. The report lands by the 5th.
05
Quarterly
Roadmap review
What shipped, what moved, what's next. Re-scoped if the business changed.
What lands by the 5th
A report your marketing lead can forward upward, unedited.
Five sections, the same order every month, so the second report is comparable to the first. Incidents are logged with cause and fix, so the same failure isn't bought twice.
Who this is for
04
Four situations where a retained partner costs less than the alternative. If none of them describe you, we'll say so on the scoping call.
Multi-location & franchise
Inconsistency is costing you.
Five or more locations. Location pages that stay accurate, local SEO at scale, and a brand standard that survives franchisee enthusiasm.
Professional firms
The site is a liability nobody owns.
Law, accounting, engineering and healthcare groups. Reputation-critical, risk-averse, often with accessibility obligations of your own.
Mid-market e-commerce
You buy on throughput.
$1M+ in revenue. Landing pages shipped weekly, performance held, and conversion work run as a programme rather than a one-off audit.
Marketing teams
A web team, without the headcount.
A marketing lead or fractional CMO with budget and nobody to build. The alternative is a hiring request you won't win this year.
What downtime costs you
05
The uptime target is the line most buyers skim. Here is the arithmetic on a typical site — bring your own numbers to the scoping call.
8,760 hours a year × the gap between your uptime and the 99.9% target × revenue per hour. It is not a promise of recovered revenue.
Hours down a year, today
262.8 hrs175.2 hrs87.6 hrs43.8 hrs
At the 99.9% target
8.8 hrs
Revenue no longer exposed, per year
$127,000$83,200$39,400$17,500$254,000$166,400$78,800$35,000$635,100$416,100$197,100$87,600$1,270,200$832,200$394,200$175,200$2,540,400$1,664,400$788,400$350,400
Against $18,000 of Managed retainer over the same twelve months.
Pricing
06
The structure is public. Exact scope, including your monthly production hours, is set in the written proposal.
Managed
$1,500 /mo
The site has an owner. Everything operational, nothing speculative.
Named lead and documented backup
Managed hosting, SSL, security, backups
Defined production hours per month
Performance and uptime monitoring
Monthly report by the 5th
Quarterly roadmap review
Managed + Growth · Core offer
$3,500 /mo
Everything operational, plus a continuous growth programme.
Everything in Managed
Local and technical SEO programme
Content produced against a calendar
Landing pages and conversion testing
Rank, traffic and conversion reporting
Competitor monitoring
Builds starting at
$6,000 +
One-time. Rolls into a Managed retainer at launch.
Discovery, IA and content strategy
Built on the right platform for your project
Migration, redirects, analytics
WCAG 2.2 AA build standard
Typically 4–6 weeks
Training and documented handover
90-day initial term, then 30 days notice.
Extra work is quoted and approved in writing before it starts.
Invoiced monthly in advance, net 15. Price reviewed at renewal, never mid-term.
Not ready to retain?
Website and performance review — $750
A fixed-fee assessment, delivered as a written document with a walkthrough. Credited against your first month if you retain.
In a client's words
07
GettyGroup on what a retained web partner changed for them.
“We were at a standstill to within a couple weeks we were live, launched & loaded.”
Shawn Getty, Founder
GettyGroup
You meet the person doing the work.
08
Before you sign, not after. No offshore handoff, no junior swap after month two.
Luke Shaw
Practice lead — Calgary
Knows your stack, your stakeholders and your calendar. Not a queue, not a rotating account manager.
If he's unavailable
A documented runbook for your site, kept current.
A named backup on file from the day you sign.
Every credential held in your accounts, not ours.
We read the course.
Questions we get asked
09
Asked by procurement, legal and IT before anyone signs. Answered here first.
Who actually does the work?
Luke, your Calgary-based practice lead. You meet the person doing the work before you sign, with a named backup documented from the start.
What if you’re unavailable?
A named backup and a current runbook are in place from day one. Your credentials stay in your accounts, with delegated access you can revoke at any time.
How is this different from our agency?
Agencies sell projects and bill hours. This is an operating role with targets attached: a named lead, written service standards, defined production hours, monthly reporting and a roadmap you sign off quarterly.
We have procurement and legal.
The written proposal sets out scope, service standard, production hours, price and named lead on one page. We work through your procurement and legal requirements during scoping, before anything is signed.
Our IT team will have views.
We work inside your stack and your approval process, and don’t require control of DNS, hosting or analytics. Bring IT to the scoping call; onboarding produces an access map they can review.
Can you handle our accessibility obligations?
WCAG 2.2 AA is the build standard, with an annual review whose findings are documented and dated. We confirm your organisation’s specific requirements at the proposal stage.
What if it doesn’t work out?
There’s a 90-day initial term, then 30 days notice. If you leave, you get a handover pack within 10 business days: runbook, assets and access map. Your accounts are yours throughout.
Request a proposal
Stop thinking about your website.
Start with a 30-minute call. You'll have a written proposal, with a named lead and a price, within five business days.
Prefer email? [email protected]